***If you’ve enjoyed this episode of Elliot Roe’s A-Game Advantage, please subscribe, rate, and leave a review on iTunes to help spread the word about the show. Thanks!***
In this episode, Tony Yu, an entrepreneur and co-founder of Vessi Footwear, reveals the psychology behind a successful Kickstarter campaign. Elliot and Tony discuss how he dove into entrepreneurship and the challenges he quickly encountered along his journey. Listen in to hear some tips on how to start a successful Kickstarter campaign – and learn why it’s so important to capture emotion when trying to convey your brand’s messaging.