Episode 21: Oli Billson – Moving the Needle In Your Business

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In this episode, Oli Billson, a marketing and business growth expert who specializes in direct response and marketing automation, reveals the key ways to move the needle in business – and keep it moving. Elliot and Oli discuss how the lessons learned through competitive sport can be both beneficial and challenging when utilized in entrepreneurship. Listen in to hear a highly sought-after business consultant share why working on yourself, maintaining a routine, and focusing on your goals is critical to both personal and business success.

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Time Stamped Show Notes

[01:40] –Oli’s entrepreneurial journey

[01:50] – He started his first business at 15 years old and played tennis since he was 7 or 8 years old

[02:37] – He lost his love for tennis and sought something else; he found joy in making custom-built computers for clients so he began doing that

[03:50] – He had the freedom to choose his life’s path from an early age

[04:08] – His education in sports translated well to business; the competitive nature of sport can also create internal conflict

[04:45] – You must work on yourself to move the needle

[05:00] – In sport he wanted to know every aspect of the game but in business it’s hard to do that

[05:35] – He went to university for a year and was approached by KPMG; he still dropped out because the corporate life wasn’t appealing to him

[07:30] – Early in his business, he had an expectation that the people he hired would be like him; it took him a while to recognize how people were different

[08:15] – He learned that he needed to adapt and find more people to act within their unique ability

[09:10] – What Oli did to self-teach

[09:50] – Before about a year ago, he looked for resources outside of coaching

[10:07] – He learned that different techniques need to be deployed at different points in a business’s growth

[10:50] – Oli got a coach because he needed support in making decisions

[11:00] – The impact coaching has had on Oli’s business

[11:20] – He thought it was about getting to the next level as a leader but it has made more of a personal impact than he could’ve ever guessed

[11:45] – He can now spend more time with his children and is more clear on his personal vision, goals, and priorities

[12:13] – Personal balance is directly impacting his leadership skills

[12:40] – His struggles as a leader were like his struggles as a parent; both are connected and being addressed through coaching

[13:32] – How Oli organizes his time

[14:00] – Focus is key; a clear personal and business vision is necessary

[15:16] – Have a clear mission that is measurable and achievable

[15:40] – Create an annual set of priorities and make quarterly, monthly, and weekly projects to achieve those goals

[16:48] – Daily disciplines are the daily breakdown to accomplish the goals outlined

[17:00] – The 4 P’s

[18:20] – Oli’s routines

[18:30] – Every night he plans the next day and every morning he has a wellness and working routine

[20:40] – Advice for someone wanting to build a business

[21:00] – Discipline and structure are key to success; work within your unique ability

[21:40] – Oli’s “ah-ha” moment in business

[22:00] – Successfully helping other people do what he has done to succeed after he tested and refined the process

3 Key Points

  • The lessons learned through sport greatly benefit business – but also challenge a competitive mindset.
  • The strategies implemented to grow to one level of business are different than the strategies needed to grow to the next.
  • Have a clear vision, mission, list of priorities, and goals to get to the next level in life and business.



About the Author Elliot Roe

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